Overview

During my college years, I often created marketing materials for events. This process was time-consuming, and most peers and professors struggled with design tools. Observing this problem, I designed a solution to enable non-designers to create event landing pages quickly and effortlessly.

The Problem

• Non-designers, including students and professors, found design tools difficult to use.

• Designing posters and marketing materials consumed significant time.

• Professors often wanted to make quick edits but lacked the skills to do so.

• Familiar tools like Google Forms were easier for them to use but didn’t meet design needs.

The Process

View full research here

The Solution

I designed an event landing page editor where users could:

1. Input event details through a simple, form-based interface.

2. Use a pre-designed, fixed template to avoid decision fatigue.

3. Preview and publish the landing page with minimal steps.

This editor leveraged familiarity with form-based tools like Google Forms while eliminating the need for complex design knowledge.

Key Features

1. Step-by-Step Process

   
   

   

   
   

   
   

   • Users follow a guided flow to input event details.

   • Ensures simplicity and avoids overwhelming them.

     
     

2. Pre-Defined Templates

   
   

   

   • Fixed templates provide consistency and ease of use.

   • Reduces decision-making for non-designers.

     
     

3. Live Preview

   

   • Users can see how the landing page will look before publishing.

   • Increases confidence and minimizes errors.

4. Publish Quickly

   
   

   

   • The final page is ready to share as a simple, attractive website.

5. Dashboard screens

   

   
   

6. Editing page

   
   

   

7. Empty page
   
   

   

8. My account
   
   

   

Check my user research and competitor analysis

click here

Design Challenges

1. Keeping the UI Simple

   • Focused on minimal design elements and familiar UX patterns.

   • Avoided unnecessary features to prioritize usability.

2. Fixed Template

   • Balanced functionality and simplicity by offering limited customization.

3. Limited User Testing

   • Relied on first-hand experience and observations instead of formal testing.

Outcome & Impact

Although the project hasn’t been developed yet, it has the potential to:

• Save time for non-designers by automating the creation of event landing pages.

• Empower users, including professors and students, to publish materials without external help.

• Reduce reliance on complex tools, making event promotions faster and easier.

Lessons Learned

1. Designing for Non-Designers

   • Simplicity is key. Familiar, step-by-step interfaces work best.

2. Balancing Functionality and Usability

   • Limited customization can often improve usability for a specific audience.

3. Problem-Solving Through Observation

   • Real-life struggles provide valuable insights for impactful design solutions.